Louis Meyers, co-creator of SXSW and head music booker for the festival until 1994, has passed away today reports Pitchfork via Austin American-Statesman. The cause of death is believed to be heart attack.
Meyers was the festival's primary music booker until selling his shares after the event in 1994. He was also a partner in Austin venue Liberty Lunch in the 1980s and helped launch Folk Alliance International - an annual folk music conference held in Kansas City.
A post on the Folk Alliance International Facebook page read, "We are all thankful for having had the recent joy of his presence with us at our conference, and are forever grateful for his incredible role with us over the past decade."