Rich Homie Quan's new video for "The Most" stars Keke Palmer doing just that, the most. She walks down Rodeo Drive like she owns it, clutching a handful of shopping bags—All this Louis V, I feel like Comin' to America—and linking with Vine-superstar King Bach (he brought gifts, of course) at a luxe apartment high in the sky. As Quan explained to The FADER, "It's just Keke Palmer doing the most. Everything I'm talking about, she's doing,"
"I was mad because I wasn't in it," he added with a chuckle. "But then again, it's different and it's appealing to the people."
Aside from "The Most"—a song that was recorded two years ago, on the same night Quan, Young Thug, and London on da Track did "Lifestyle"—Quan has been mostly quiet as of late, but only because he is carefully scheming his next move, he explained: "I have a strategic plan for how I'm going to release music, that's all."
He confirmed that he has been working on an album that will be executive produced by Ryan Leslie and Lil Wayne, but could not say when it will be done. "I'm working on a project as we speak right now," he said. "But, before I drop an album with Ryan Leslie and Lil Wayne, I'm trying to cross my t's and dot my i's."
Watch Rich Homie Quan and Keke Palmer's "The Most" video, which was directed by J.A.T.H.A.N. (of 10,000 Takes Productions), above.