Last week, Beyoncé announced the official launch of her Ivy Park athleisure brand with a video and interactive website. Today, Elle magazine shared quotes and photos from their May issue which Bey covers.
"I called it Ivy Park because a park is our commonality," she says about the inspiration for her new line. "We can all go there; we're all welcomed. It's anywhere we create for ourselves. For me, it's the place that my drive comes from. I think we all have that place we go to when we need to fight through something, set our goals and accomplish them."
Beyoncé also discussed her role as the head of the business: "It's exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing. To me, power is making things happen without asking for permission. It's affecting the way people perceive themselves and the world around them. It's making people stand up with pride."
The May issue of Elle will be available digitally tomorrow and in print nationwide on April 19.