Spotify is expanding in many directions at once in an attempt to maintain its lead in the streaming wars. This year the service partnered with Genius in an effort to bring lyric annotations to mobile Spotify users. "Genius is a living museum of songs packed with eye-opening, delightful, and downright obsessive musical knowledge," Genius' co-founder and President told Billboard in January. "We're proud to join forces with Spotify to take users behind the lyrics of some really interesting songs. There's a lot to uncover, and we hope Spotify users and scholars everywhere have fun falling down the rabbit hole."
Kanye West's The Life Of Pablo arrived on Spotify last week and promptly received the Genius integration treatment. If you’re listening to the album on your phone, the “Behind The Lyrics” feature allows you to see commentary on individual song lyrics or learn about the process that led to the track’s creation.