Rihanna And LVMH Partner On A Makeup Brand

“We are aiming for the stars.”

April 14, 2016

According to WWD, LVMH’s Kendo division has reached an agreement with Rihanna to develop a makeup collection. Fenty Beauty by Rihanna will launch in the fall of 2017.


“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” Kendo’s CEO, David Suliteanu, told WWD. “We are aiming for the stars… Kendo is honored to work with Rihanna.”

This is not the singer’s first foray into makeup. She has worked with MAC Cosmetics in the past and served as a representative for Viva Glam lipstick. In addition, the star has an ongoing relationship with Parlux Ltd., which has resulted in seven fragrances.

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Rihanna And LVMH Partner On A Makeup Brand