Beyoncé Took Over Times Square To Promote #Lemonade

Lemonade 9 pm HBO #beyonce #hbo #lemonade #beyhive #beyonceiscoming

A photo posted by Bey👑 (@slayingbey) on Apr 22, 2016 at 4:41pm PDT

Beyoncé took over Times Square in New York City this afternoon to promote her hour-long #Lemonade video-event airing this weekend at 9 p.m. ET on HBO. Some digital billboards played video clips from the event on loop, while others featured still shots from #Lemonade. HBO is letting everyone stream Beyoncé’s #Lemonade event for free this weekend. See video clips a video clip below.

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44th x Broadway.
For 23 more minutes. #LEMONADE pic.twitter.com/5d5GKQbvlv

— HBO (@HBO) April 22, 2016