Instagram Announces New Icon, App Redesign

“Our updated look reflects how vibrant and diverse your storytelling has become.”

May 11, 2016

Instagram announced several design changes today on its blog today. Users will encounter "an updated icon... Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form." The company shared a short, cheerful clip dramatizing all the work that went into creating the latest icon.


In addition, Instagram debuted a "simpler design" that "puts more focus on your photos and videos without changing how you navigate the app." Get more information here.

Instagram Announces New Icon, App Redesign