A Taylor Swift lip sync has an impressive chart impact, even for other stars. According to Billboard, following the April 1 release of a video in which Swift raps Drake’s verse from “Jumpman” on a treadmill—do not attempt at home—the song leaped nine spots on the Hot 100, moving from No. 32 back to No. 23. In addition, no other track matched the 194% increase in downloads that “Jumpman” experienced that week.
Swift made two other ads for Apple, and each of the songs she used experienced a comparable sales increase: 298% for Jimmy Eat World's "The Middle" and 151% for The Darkness's "I Believe in a Thing Called Love." Get the full breakdown here.