The morning after he won Top Male Artist and Top Social Media Artist and performed two songs at The 2016 Billboard Music Awards, Justin Bieber criticized "hollow" award shows in an Instagram post.
"I don't know about these awards shows," he wrote beneath a picture of The Rock of Cashel in Ireland. "No disrespect to anybody at any of the shows or the people running it. Nothing but love for you guys and your support. But I don't feel good when I'm there nor after."
Biber sees the ceremonies as hollow and caught up in appearances. "I get the premise is to award people for their accomplishments, but is it really? Because when I look in the audience I see a bunch of fake smiles so that when the camera hits them they look happy."
He also mentioned the dangers of aligning his self-worth with the statues he receives. "I'm getting awarded for the things that I'm doing and not for who I am which is understandable I know it would probably be hard to calculate and award someone's spirit lol. But When I do get these awards the temptation of putting my worth in what I do is so hard to fight!!!"
A rep for Justin Bieber did not immediately return a request for comment.