Apple Played A Ghanaian Highlife Hit During Their Presentation At WWDC 2016

Atom’s “Ye Wo Krom” was featured in the tech company’s presentation.

June 14, 2016

During their presentation at the 2016 World Wide Developer's Conference, Apple unveiled sweeping changes to Apple Music and as well as the Messages application. At the close of the presentation - as seen in the video above - Apple looked to West Africa to soundtrack the exciting changes, playing a snippet from Ghanaian artist Atom's 2015 hit "Ye Wo Krom." The Apple cosign seems to have already effected the reach of Atom's fanbase, as recent YouTube commenters on the song's music video wrote, "wwdc brought me here," and "Thank's for Appl's WWDC 2016 i found this song. Hi from Ukraine:)." Watch the video for Atom's "Ye Wo Krom" below.

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Apple Played A Ghanaian Highlife Hit During Their Presentation At WWDC 2016