On early Monday morning, Frank Ocean's website began broadcasting a live video stream of a man doing building something in front of a Tom Sachs installation. As many people on Twitter noticed, the video stream — which has the Apple Music logo in the upper righthand corner —only works on Apple's Safari browser, and not other browsers like Google Chrome.
Apple's employed a similar strategy for the streaming of its big announcement events since around 2011. Predictably it's lead to the Twitter cliché that it's the "one day a year" you open Safari.
Apple so far has not returned a request for comment about Ocean's relationship to the company, but Apple Music’s head of content Larry Jackson uploaded the following post to Instagram on Monday morning.