Kendrick Lamar continues his relationship with Reebok and their Classic line of kicks. In a new spot the rapper freestyles and tells a bit about what the word classic means to him. Words like "timeless" and "forever" are dropped. He recalls the first time he put rhymes on paper in a classroom as a youth and noting everyone was wearing Classics. A pivotal moment for Lamar and he's rocked the shoes since. Watch the video above.