o F F Love’s “FAKE Love” Video Is A Fairytale Love Story Gone Awry

For me, sad songs generally fall in two categories: ones I listen to when I'm in my feelings, gazing out of a rainy window, and the ones I listen to just because; the sadness is so profound and overwhelming it is almost enjoyable to experience. Everything I've heard from Berlin-based French artist o F F Love seems to fall in the second category, including "FAKE Love," a track from his latest project memories 2, the video of which we are premiering today at The FADER. The song is soft electronica with a pop touch, and o F F Love's slightly distorted voice slips in and out of the beat.

The video, which was directed by Laura Coulson and shot in the hazy style of a vintage home video, stars o F F Love wearing a pearl mask. He sways in front of a magical but somehow lonely set designed by Daniel Taylor, with dozens of fake flowers providing the backdrop. It's fitting for a song that, o F F Love told The FADER over email, is about "a fairytale love story that wasn't what it seemed to be. The idea with the video was to create a set inspired by one of my favorite fairytales, Peau D’Ane, and to play with the idea of real and fake, truth and lies, fairytale and reality."

Watch the video above, and listen to memories 2 on Spotify.