YG and his manager Brandon Moore have signed a multi-million dollar deal between their label 4Hunnid and Interscope, according to a Billboard report. (YG will remain a Def Jam recording artist.) The deal has been in the works for over a year. Prior to that YG had been in talks with Capitol Records about a joint deal. Speaking with Billboard, YG didn't name a specific figure but he's ready get things popping for the label in a big way.
The rapper is taking his role as CEO seriously but also making sure to still focus on his own career.
"I get on everybody ass like I just oversee everybody's marketing plan, rollout plan, the goals we trying to accomplish, the touring, all that type of shit," he said. "I’m making sure it happen in a timely fashion and I’m doing my thing as an artist."
As for his business philosophy, it's simple, "flood the market, stay on they neck!"
When it comes to the type of artists the label will be looking for, longevity is key:
"We ain’t fuckin' with you if we feel like you can’t be around for 20-plus years. It’s a lotta other artist-owned labels who want artists with hot singles like for right now and that’s cool because that’s the easy money but we getting brands. We teach artists how to build brand and be businessmen and business ladies."