October 10 is officially known as Columbus Day in the United States, a contentious name for indigenous peoples and their supporters who see Christopher Columbus as the perpetrator of a mass genocide on the peoples who lived in the country he landed on by chance. Today, the image of a woman extending her middle finger with the caption "Fuck Christopher Columbus" has gone viral on social media, and it originates in the above video by WatchCut, posted last November. The digital video company played a word association game with the Native participants, asking them to say the first things that came into their heads at the mention of Columbus's name. What follows is a torrent of not just emotion, but facts about the circumstances surrounding Columbus's place in American history. Watch above.