Boiler Room has become known over the years for their live broadcasts from parties across the globe, and, now, the company is launching a more immersive party experience for their online viewers. According to Dazed, Boiler Room has partnered with Virtual Reality entertainment creator Inception to build what they say will be the world's first VR music venue.
“Most of Boiler Room's audience is made up of global online users who tune in to watch music events they can’t attend in person. We’ve always been driven by using technology to showcase the music we care about in the most authentic way we can,” Boiler Room wrote in a press release.
The venue, which is set to open in 2017, would allow viewers to watch performances with VR headsets. "We’ve always been driven by using technology to showcase the music we care about and give fans all around the world an authentic experience of the events and scenes they can’t be part of in person.” Boiler Room founder Blaise Bellville told Business Wire. “Building the first ever music venue born for VR is a big evolution of that, creating immersive online experiences that bring people even closer to what it’s like being at a sweaty rave or an amazing concert half-way across the world."
A representative for Boiler Room was not immediately available for comment.