Yesterday, Florida clothing brand The Lilac Company revealed "Headphanie," a liquor housed in a Hennessy bottle named after a lyric from Young M.A.'s hit "OOOUUU": You call her Stephanie, I call her Headphanie. The lavender labels at the bottom suggested the product was an official collaboration, with text that read "The Lilac Company and Hennessy present."
Last night, The Lilac Company announced in a series of now-deleted tweets that production on Headphanie had ceased, perhaps in response to heavy criticism that the brand was "gentrifying" Hennessy and capitalizing on Young M.A.'s success. "We stopped it because it was the right thing to do," the company wrote. "No legal action has been taken against us." However, The Lilac Company's website still advertises its Headphanie collection. Read the tweets below.
In a statement to WatchLOUD, Hennessey confirmed that Headphanie was made without their knowledge. “Hennessy has no association with Lilac Company and has not provided authorization for this promotion,” the company said.
"We’re not trying to draw anymore attention to this. This is not an authorized or supported product by Young M.A or Moet / Hennessy," a representative for Young M.A told The FADER.
The FADER has reached out to representatives from The Lilac Company for comment.