Sometimes hits are just undeniable. D.C. singer Imad Royal's "Bad 4 U" is a pop song that sneaks into your head in a very specific way — especially that horn section. If the stars align, you could be hearing it all winter long. Today on The FADER, Royal delivers a sweet visual for the track, featuring him dancing against a sparse backdrop with a female silhouette bouncing around in the shadows.
"I had such a good time making this song and video," Royal told The FADER over email. "I think song-wise, the story is something that all of us have gone through in some shape or form and I wanted the visuals to just give the whole vibe a twist.”
Watch the video above.