Danger Lurks At The Heart Of GAIKA’s Idyllic “Glad We Found It” Video
The experimental artist’s new video was directed by Awful Records’s Father.
GAIKA's music has always been a striking blend of familar and alien and his visual accompaniments are becoming increasingly memorable. Following shortly after his recent short film Another Hole In Babylon comes the video for "Glad We Found It." The London-based artist has worked with rapper Father on the video, with the Awful Records boss taking on the role of director.
The sun-dappled video catches GAIKA as he is baptized by members of a female cult in the depths of a picturesque forest. Speaking in a press release about the video Father said that the initial inspiration for the video came from the Coen Brothers movie, O Brother, Where Art Thou?, "when George Clooney encounters the three sirens."
'Glad We Found It' is taken from GAIKA's Warp Records debut EP SPAGHETTO. Check out the video above and revisit GAIKA'S interview with The FADER now.