The New York City OVO Flagship Store Is Now Open

According to reports, only five people at a time are allowed in the store on opening day.

December 10, 2016

Earlier this week, Drake and the OVO crew teased the opening of their first New York City flagship store with a short black-and-white video featuring the city in all its glory and with a heavy dancehall beat as a soundtrack to the announcement. As of today, December 10, the store is officially open at 54 Bond Street in NYC's Bowery neighborhood.


According to Complex, only five people are being let into the store at a time, but the line is moving relatively quickly. Meanwhile, a short video (above) from Billboard displays at least part of the store's sparse setup, which includes a variety of OVO snapbacks and beanies, large jackets, sweaters bearing the brand's well-known owl logo, and a white shirt that reads "Welcome NYC October's Very Own."

There's no word yet on store hours, but we'd get to lining up now. Looks like it's going to be a sellout day for the new flagship.

The New York City OVO Flagship Store Is Now Open