Did Gucci Just Tease Their First All-Black Ad Campaign?

Akua. Why is the bumblebee your spirit animal? “Because it creates things that are sweet and represent sensuality as well as pollinating new life.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 12:41pm PST

On Friday, Gucci took to Instagram to post nine videos teasing their London auditions for their pre-fall 2017 ad campaign. All nine videos are of different black models responding with their spirit animal, and then breaking out into a short dance to Duke Browner's "Crying Over You," which makes us wonder if the upcoming campaign will feature an all-black cast. If that's the case, that'll be a first for the fashion house.

While this creative decision may not be the most groundbreaking, we're excited to see what's next for these nine models and dancers. Check out their audition videos below.

Camille, 21. What’s your spirit animal? “I’d say an elephant.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:58am PST

Franck, 20. “I dance afro beat, afro house, jerk, turfing… a mix of everything.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 5:05am PST

Zen. What’s your spirit animal? “A dolphin because a dolphin is very intelligent, I would say a tiger but that’s so cliché.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 7:05am PST

Alton, 19. What does it mean to have soul? “It means to be you in the purest form.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 9:00am PST

Jonah. What’s your spirit animal? “A bull because that’s my birth sign, so I consider that my spirit animal.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 10:13am PST

Chauncey, 23. “My spirit animal is a tiger, I like the fact they are very observative and very vicious.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 11:46am PST

Abdulaye. "Soul is what you bring to the table in terms of inner flair.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017.

A video posted by Gucci (@gucci) on Jan 26, 2017 at 2:41pm PST

Sharifa, 22. “My spirit animal would be… you know baby giraffes they can be a bit awkward sometimes because they are growing into their legs.” At the audition for the #GucciPreFall17 campaign, London, January 26, 2017

A video posted by Gucci (@gucci) on Jan 26, 2017 at 4:26pm PST

Did Gucci Just Tease Their First All-Black Ad Campaign?

Nine videos posted on the fashion label’s Instagram hints that might be the case.

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