Opening Ceremony Is Donating 100% Of Profits From Their Action Capsule To The ACLU
The collection had its debut last Sunday.
On Sunday, Opening Ceremony debuted their new Action capsule with The Times are Racing, a political-themed ballet choreographed by Justin Peck and soundtracked by Dan Deacon. The collection is now on sale, and a PR representative confirmed to The FADER over email that 100% of the profits from the Action capsule will be donated to the American Civil Liberties Union (ACLU).
Each piece of clothing is emblazoned with a different, all-caps activist slogan: DEFY, FIGHT, PROTEST, ACT, UNITE, and CHANGE. "Language that captures the essence of what it means to be an America," the company wrote in the above Instagram post. Opening Ceremony had previously gathered donations for the ACLU through a special three-hour sale last December. Subsequent sales benefitted organizations like Sierra Club, KIND, and the Trevor Project.
The ACLU has seen a massive surge in donations President Trump's executive order banning immigration from seven Muslim-majority countries. Since Friday, the group has raised over $24 million in donations, more than six times its yearly haul.