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Kendrick Lamar Revealed His Album Title In The “Humble” Video And No One Noticed

The TDE rapper is wearing a shirt that reads “DAMN” in his latest visual.

April 11, 2017

Kendrick Lamar unveiled the album artwork and tracklist for his upcoming DAMN. album on Tuesday, confirming details of the album which had previously been listed as untitled and with a blank tracklist on the iTunes pre-order. But the TDE rapper had already offered a clue about the title of his fourth studio album in the video for recent single, "Humble."

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In multiple scenes from the video, directed by Dave Meyers and The Little Homies, Kendrick rides a bike on road that seems to imitate the earth's curves and, as Brandon Jenkins pointed out on Twitter, he's wearing a white t-shirt that reads "DAMN."The shirt can be seen 40 seconds into the video and at the 2:39 mark.

Kendrick Lamar's DAMN. album will be released on April 14 and boasts features from Rihanna and U2. The Compton native scored his highest-charting single as a lead artist with "Humble" on Monday, debuting the song at No. 2. Watch the video for the single below.