Set in the rich and colorful dancehalls of the Mildmay Club in London, the #GucciPreFall17 campaign. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.
Gucci has unveiled its pre-fall "Soul Scene" campaign, inspired by the American and British soul movements of the '60s, as well as Malian artist Malick Sidibé’s iconic photos of youth culture. Gucci casted all black models for the campaign, which the brand hinted at in January in a series of "audition" videos on Instagram. See more pictures from Gucci's "Soul Scene" campaign, shot by Glenn Luchford, below.