Thumbnail photo by Jeff Fribourg
As someone who counts Carl Sagan's Cosmos as one of his favorite shows, emotional CGI tours of outer space are extremely my shit. The new music video for "Petals" from L.A. shoegaze band Froth, premiering today on The FADER, is exactly what the budding astronomer/sci-fi nerd/person who's seeing Slowdive tonight ordered. The visuals, directed by Cloaking, seem to actively interpret the song, taking a dreamy guitar line or perhaps an aching lyric seeking penance, and creating landscapes, supernovas, and creatures that glow and unfurl.
Over email, Froth's Jeremy Katz told The FADER how the video came together. "I had seen Cloaking to do some live visuals at shows around LA and they were always amazing. We met up for coffee a few times and we're throwing ideas around about live visuals for tour and we started talking about music videos we liked. Then we decided to combine the two ideas, having a 3D music video and using the same art in the live setting. I think Cloaking did an amazing job of capturing the mood of the song and creating this world to match it."
Froth's new album Outside (briefly) is out now via Wichita Recordings.
Froth tour dates
07/05 - The Hideout - San Diego, CA
07/06 - Echo - Los Angeles, CA
07/07 - The Catalyst Atrium - Santa Cruz, CA
07/08 - Brick & Mortar Music Hall - San Francisco CA
07/10 - Barboza - Seattle, WA
07/11 - Mississippi Studios - Portland, OR
07/12 - The Cobalt - Vancouver, BC
07/17 - Massey Hall - Toronto, ON
07/19 - Royale - Boston, MA
07/20 - Brooklyn Steel - New York, NY
07/22 - Theatre of Living Arts - Philadelphia, PA
07/23 - Sixth & I Historic Synagogue - Washington, DC
Check out a full list of dates, including shows with Ride, here.