How Fuego Is Bridging The Gap Between Hip-Hop And Latinx Cultures
In Miami with a Spanish-language rapper who’s looking beyond reggaeton.
The FADER's longstanding series GEN F profiles emerging artists to know now.
I met Fuego in Miami, at Mr. 305 Inc., the hip-hop record label founded by Pitbull, and although we were sitting where music execs usually talk business, the conversation was casual and friendly. We hugged, and right away we were both laughing about the early days. “I used to ride around with my father,” he said, smiling. “He was somewhat of a G.” Together, they listened to salseros like Héctor Lavoe, Ismael Rivera, and Frankie Ruiz. There was a lot of merengue, too. Juan Luis Guerra, Toño Rosario, all those cats.
Before his 2010 reggaeton jam “Que Buena Tu Ta” became a smash hit in dance clubs across the U.S., Europe, and Latin America, before his Spanish cover of Drake’s “Hotline Bling” went viral in 2015, Miguel “Fuego” Duran was just a Dominican kid coming up on the streets of Virginia, Maryland, and Washington, D.C. His boys were mostly Latino and black, and they listened to rappers like 2Pac and Biggie. “Black music, that’s where it really comes from,” he told me.
But the music wasn’t enough to keep him off the streets. “I done stuff I’m not proud of,” he said. “You know, hustling and all that.” In the late ’90s, his parents sent him to the Dominican Republic, thinking a little hard work and immersion in their culture might straighten him out. But it was quite the opposite: in Santiago, he saw what real hustling was, and found even more trouble. “And the girls,” he remembered, shaking his head, “they turned me out!”
“Make no mistake. My music is American music.”
Once Fuego connected with his Dominican roots, he started thinking about making music in a serious way. He signed with Latinx producer Boy Wonder’s label Chosen Few in 2005, dropping three mixtapes and a debut album, La Musica del Futuro. He was a rising star, making music in Spanish and mixing genres like reggaeton, bachata, rap, merengue, and eventually trap, an amalgam that called back to the mix of Puerto Rican, Dominican, and American music that had always captivated him. Soon, he caught the attention of artists like Pitbull and Rick Ross. But while his time with Chosen Few had brought him great opportunities, their vision for his career didn’t align with his. He wanted more: a crossover, recordings in English, and to eventually bring in other artists, to help them develop their own sound.
Then something unexpected happened. In 2013, Fuego’s mother passed away. Everything changed for him, but in that darkness he had a realization: he needed to be his truest self, to make only music that he loved. “I asked myself, Why am I making music for radio, making something that’s not genuine?” he recalled, leaning forward in his chair. He fell quiet for a moment, mouth like a fist, looking out the picture window at the city below. His mother wasn’t able to witness this change in him, he told me, though he’s sure it would’ve made her happy. “She’s watching over me. She’s my angel, always there.”
Nowadays, Fuego’s trap game has made him one of the top names in Latin hip-hop. But that’s still not enough for him: he wants to move people, to change the industry. “I’m not tryna knock anybody’s hustle, but it can be done better,” he said, referring to the genre’s collective reluctance to think beyond reggaeton. After signing with Pitbull’s label in 2013, he started working with DVLP, who’s written and produced for Fat Joe, Nicki Minaj, and Lil Wayne.
Latinxs worldwide don’t just consider him a popular Latin hip-hop artist — Fuego has become someone who’s bridging the gap between hip-hop and Latinx culture. He’s made wildly popular Spanish-language remixes, most recently of Yo Gotti and Young Thug’s “Rihanna,” bringing the new mainstream to Spanish-speaking audiences, switching from a fast-paced tropical sound to singsong hooks and 808-heavy trap beats.
These days, when Latinxs are being targeted by the current administration — being racially profiled and detained in ICE raids — Fuego feels that it’s crucial to keep making our music. It’s necessary to assert himself not just as a Dominican or a voice in Latin hip-hop, but to show that Latinxs are also part of the narrative of the United States: “Make no mistake,” he told me. “My music is American music.”
Listen to Fuego's "4,5,6":