"Shit gon' change, it has to." Lines like this add layers to NUE's song "Alaska," a catchy anthem to flexing with some universal stakes behind it. The Scarbourough rapper gets you invested in his struggle and triumphs quickly through his melodic, Soundcloud-couture flow (is that Coldplay sampled on Sauceboy's beat? It's driving me crazy.) The track's video, premiering today on The FADER, is directed by Anthony Supreme, and stars NUE in a fancy estate somewhere in the Hollywood hills.
“Iroquois was just me recording my life for a year," NUE said of his new project, which is streaming now. "It's more about feeling than definition. I was just going through life at the time and documenting how I felt and the things that were going on. Every song happened from us living and recognizing the moments that we felt deserved a song right then and there in the moment.”
Thumbnail photo by Mister Victory