House Of Pharaohs is a London collective made up of musicians, videographers, models, and designers, all aged between 17-23. They got a boost earlier this year when Frank Ocean played their high-octane single “RWM” on blonded RADIO 006, and a youthful vibe comes through in their energetic new hip-hop/drill hybrid “London's Finest.” The video (dir. Jack Bridgland) captures a very chill and fun summer’s day in the U.K. capital, where the crew play video games, head to the corner store for tropical fruit soda, and flex in the streets while wearing some extremely fresh sportswear.
The collective said of the video, via email: "The sounds from the track give off a grand feel, whilst pushing the aspirational sentiments through our lyrics that we had in mind during school and currently as a group.” Watch via the embed above.