South Korean brand thisisneverthat makes cold weather clothes I actually want to wear

Earth tones and neon brights, with just the right amount of text.

November 01, 2017

thisisneverthat can have all my money. The South Korean brand, founded in 2009 by three friends, is almost scientifically good at making pieces for the fall and winter. They take their signature attributes — a mix of color-block pieces in muted, earthy tones or electric-bright shades, topped with just the right amount of text detailing — and apply them to fall silhouettes to execute the most enviable pieces out right now. Peep below for some examples of their recent work, including their take on this season's staple cropped puffer, their variation on the fall sweatshirt, and more. Sorry in advance for that dent in your wallet.