Washington, DC-based clothing brand GRVTY makes clean as hell T-shirts, hoodies, and jackets for young creatives on the grind. Run by founder Orlando Urbina and creative director Marshall Tan, the two minds behind the operation are “directors at heart,” their designs often featuring playful takes on the quiet hustle that comes with being a visual artist.
Premiering today on The FADER are highlights from GRVTY’s new “Workwear Initiative 001” drop lookbook, and an accompanying video called After Hours. Featuring a new run of hoodies and short and long-sleeve shirts, the collection is “inspired by our day-to-day life working on visuals (primarily filming, editing and designing) with friends, certain companies and artists we really gravitate to (no pun intended),” Urbina shared with The FADER over email.
He also broke down the accompanying video, shot by himself and Tan: “Marsh and I are directors at heart, and besides clothing, videos are what we love to make. This is less of an ad, and more of a visual explanation of this collection," he explained. "Marsh had an idea to film a piece featuring Codie closing up shop at the studio he works at, which would highlight the creatives working behind the scenes doing the work people don’t usually see.”
Watch After Hours above, check out highlights from their album art-formatted lookbook below, and head to their website to cop.