Big Boi, one of the founding members of Outkast, is the first artist signed to Antonio "L.A." Reid's new label Hitco, Variety reports. Reid reportedly departed from his position as chairman and CEO of Epic Records in 2017 following allegations of “unlawful harassment of an employee."
Reid and Big Boi have worked together since the early 90s, when Reid signed Outkast to LaFace Records, the label he co-owned with Kenneth "Babyface" Edmonds. Hitco will push “All Night,” Big Boi's new single, which appeared in the iPhone X "Animoji Yourself" commercial. According to Variety, Hitco has raised over $100 million for its eventual launch.
The FADER has reached out to Big Boi's representatives for comment.