Chance The Rapper tweeted out his discontent with racist advertisements, taking specific aim at a Heineken campaign that's tagline was "Sometimes, lighter is better." He linked to the ad in a following tweet, which he called "horribly racist."
You can watch the full ad here, but it shows a bartender spotting a woman accross a rooftop bar, sliding past a black woman, and an older black man, before landing near the hand of the woman who the bartender orignially spotted. As that woman takes the beer into her hand, a narrator announces "sometimes, lighter is better."
While Heineken is a light beer, Chance The Rapper is not the only one to call out Heineken for problematic advertisements. Earlier in 2017, Heineken released another ad that came under fire for being, at best, insensitive.
You can read Chance's tweets below.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg— Chance The Rapper (@chancetherapper) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad 😂😂 but its like how can u not— Chance The Rapper (@chancetherapper) March 26, 2018