This morning in Slack we had a discussion: what was the best year of the 2000s? While I'm not sure it would be my final answer, there is a pretty good case to be made for 2004, which somehow gave us College Dropout, Mean Girls, "Since You've Been Gone," and the Dawn of the Dead remake with Sarah Polley.
Still, for me, maybe the best part of the discussion was when I remembered the existence of "Sorry 2004," a sappy slow jam by velvet-voiced American Idol victor Ruben Studdard. I recall first seeing the video on TRL, where it interrupted the reign of "Toxic" and ascended to the coveted No. 1 slot for one beautiful day in February. Ruben wears a cool hat in the clip, which also features WB star Reagan Gomez-Preston as his love interest. He sings the word "sorry" 42 times.
I'll always have a special fondness for art that's not overly concerned with being timeless; things like "E-mail My Heart" and "Kiss Me Thru The Phone" and Reality Bites come to mind. They're perfect little time capsules, or snapshots of the always-changing zeitgeist. "Sorry 2004" is like that, fated to exist forever in a perfectly preserved universe where it's always 2004 — a curse or a blessing, depending who you ask.