Rihanna announces lingerie line Savage x Fenty

Coming soon?

April 19, 2018

Rihanna's latest enterprise appears to be here. Rihanna's rumored lingerie line will be called Savage X Fenty. A new website gives little more information, but does allow users to sign up for whatever the future holds, and even give Rihanna your own bra measurements and birthday. Hand over that personal information to the only person you can trust with it here.


Savage x Fenty was announced via a duo of cryptic Instagram posts, beginning Monday, when Rihanna shared photo of two TVs with the caption "didn't I tell u." (She did not.) On Thursday, a shuttered video, presumably of her, appeared with the caption "X." Shortly after, the venture's Twitter appeared to verify that these were a new project.

Savage X Fenty is the result of a deal between Rihanna and El Segundo-based brand TechStyle Fashion Group. The FADER has reached out to representatives for Rihanna for more information.

didn’t they tell u?

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Thumbnail image courtesy of Joe Scarnici/Getty Images for FIJI Water.

On April 20, this post was updated to include additional information.

Rihanna announces lingerie line Savage x Fenty