April 20, 2018
Hours after sharing his new album KOD, J. Cole has dropped its first music video for "ATM." The song looks at the pursuit of money and subsequent sacrifices along the way, visualized here in a cartoonish and saturated style reminiscent of early Hype Williams. You'll also spot real life versions of Cole in the royal attire and the zombie kids from the KOD album artworks. Directors Scott Lazer and J. Cole helm the clip, which you can watch above.
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