Barack and Michelle Obama have signed a multi-year production deal with Netflix, the company announced Monday. In a New York Times report on the deal, it was revealed that the former president and First Lady named the company formed for the projects "Higher Ground Productions," likely a reference to Obama's well-known favorite singer's classic song.
According to the Times, the new venture will not be used with political intention, or as a weapon against the increasing circulation of propaganda from the current administration. Instead, the Obamas will focus on "scripted series, unscripted series, docu-series, documentaries, and features" that "highlight issues and themes the president pursued during his eight years in office."
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” Obama said in a statement. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”