Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration

Celebrating the launch of McDonald’s new MIX by Sprite Tropic Berry drink.

May 21, 2018
Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration Photo courtesy of Coca-Cola

Chicago's DIY fashion scene star Joe Freshgoods is getting a long-awaited mainstream look, and thanks to one of the most ubiquitous names in fast-food: McDonald's. The designer will drop his latest capsule on Friday along with a new track and video “That's The Mix” from KYLE in collaboration with the golden arches to celebrate the chain's new and exclusive Sprite beverage, MIX by Sprite Tropic Berry.

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The streetwear-focused collection features long and short-sleeved tees, socks, and a wool-and-leather varsity jacket, all in jet black and with pops of tropical pinks, greens, and the classic McDonald's yellow. The fast-food collaboration follows in the footsteps of NYC-based unisex clothing line TELFAR, who released a uniform partnership with the burger chain White Castle last September.

See more of the Joe Freshgoods x McDonald's designs below, and snag the pieces at participating McDonald’s.

Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration Photo courtesy of Coca-Cola
Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration Photo courtesy of Coca-Cola
Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration Photo courtesy of Coca-Cola
Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration Photo courtesy of Coca-Cola

Thumbnail courtesy of Coca-Cola.

Get to know more about Joe Freshgoods and KYLE.

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Joe Freshgoods gets a mainstream look with a new McDonald’s collaboration