Every trend that matters right now

The numbers don’t lie: California needs help, West Virginia is hot, and Kanye West is merging with Jordan Peterson.

May 24, 2018

As editor-in-chief of The FADER, I must verse myself professionally in trends and data. With Buzzfeed pivoting to Hollywood, Mass Appeal on Netflix, Interview folding, digital cover stories (???), and Vevo capitulating to YouTube — hard numbers for competing web publishers tell make-or-break stories. Using Google Trends, I crunched some of the biggest movements in culture right now.

Vermont is weirdly obsessed with Elon Musk and Grimes
West Virginia is most excited about Fenty lingerie
Lil Tay's brother has finally overtaken Lil Tay's mom
California needed some help with Childish Gambino’s "America" video