Every trend that matters right now
The numbers don’t lie: California needs help, West Virginia is hot, and Kanye West is merging with Jordan Peterson.
As editor-in-chief of The FADER, I must verse myself professionally in trends and data. With Buzzfeed pivoting to Hollywood, Mass Appeal on Netflix, Interview folding, digital cover stories (???), and Vevo capitulating to YouTube — hard numbers for competing web publishers tell make-or-break stories. Using Google Trends, I crunched some of the biggest movements in culture right now.