Watch two short profiles from Helmut Lang on Hong Kong’s taxi drivers

The fashion brand’s Global Taxi capsule is coming soon.

May 28, 2018

Last weekend, fashion brand Helmut Lang shared two short clips profiling taxi drivers from Hong Kong. The films, shot by Alexandra Leese and Luke Casey, are in promotion of Lang's upcoming capsule collection Global Taxi. The red shirts and hoodies are "coming soon," and reflect the color of Hong Kong's taxis, similar to how the styles of Lang's 2017 "Taxi Project" celebrated New York City's iconic yellow cabs.

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"Taxi Project," as HypeBeast points out, is an homage to Helmut Lang's 1998 taxi cab campaign, the first time in history a designer brand ran an ad campaign on cabs.

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Watch two short profiles from Helmut Lang on Hong Kong’s taxi drivers