Kanye West recently confirmed plans to release a brand new project, YANDHI, on September 29 and took to Twitter to share a handful of mocked up billboards ahead of its arrival. Keeping it simple but very Kanye, the ads feature an iMessage bubble with the project's title and release date - nothing more, nothing less.
There's still no telling whether YANDHI will be an EP or a full studio album but by the looks of the rapper's flurry of social media use recently, there's no doubt it will be a conversation starter. The release of the project will also coincide with West's performance on the 44th season premiere of Saturday Night Live.
Kanye also took to Twitter to lament society's dependence on social media, calling for a "live streamed meeting" with the platform's CEO Jack Dorsey, as well as Facebook founder Mark Zuckerberg and Instagram head Kevin Systrom.
Thumbnail image via Patrick Kovarik/AFP/Getty Images.