Stormzy announces new partnership with adidas Originals

adidas Originals SPRT will promote urban youth culture and creativity.

November 23, 2018
Stormzy announces new partnership with adidas Originals adidas

adidas Originals and Stormzy have confirmed details of a new partnership. The collaboration, announced on Friday, will operate under the name adidas Originals SPRT and will "celebrate and promote urban youth culture and creativity," according to a press release.

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The first adidas Originals SPRT apparel collection is available now and inlcudes a new tracksuit available in 3 colorways: Night Cargo, Mystery Blue, and Black. All three versions include Stormzy's #Merky branding.

Stormzy's breakout moment came when he recorded a video for his freestyle "Shut Up" in a red adidas tracksuit. Since then he has released debut album Gang Signs & Prayer, set-up a higher education fund for black students, and established his own publishing imprint, #Merky Books. It was recently confirmed that he will headline Glastonbury Festival in June 2019.

Stormzy announces new partnership with adidas Originals