Rising young Philly rapper Poundsidepop dished out the visual to his latest track "Rapid Fire" today. Watch it above now via The FADER.
Over the dreamy, reversed-synth sample and thunderous 808s, Pop touches on the real-ass struggles of living while being young and black as he sings with an electric guitar-like wail. The video transitions from emotionally stirring clips of dangerous real-life encounters with police, and Pop dancing around calmly in a parking garage, as if to escape the traumas of real life.
"This my everyday life — niggas dyin', shots firing, mommas cryin, homicides. All the time!” Pop tells FADER over email. "And it's like the cycle never stops. This is a story that our culture is all too familiar with. I do this shit for my bro Saddi. I wasn’t a rapper. He was the rapper. His dream is going to continue through me. He inspired me to be a musician."
Watch "Rapid Fire" up above.