Poundsidepop’s “Rapid Fire” video is a nod to the realities of being young and black in America

Packed with footage of dangerous encounters with law enforcement.

December 04, 2018

Rising young Philly rapper Poundsidepop dished out the visual to his latest track "Rapid Fire" today. Watch it above now via The FADER.

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Over the dreamy, reversed-synth sample and thunderous 808s, Pop touches on the real-ass struggles of living while being young and black as he sings with an electric guitar-like wail. The video transitions from emotionally stirring clips of dangerous real-life encounters with police, and Pop dancing around calmly in a parking garage, as if to escape the traumas of real life.

"This my everyday life — niggas dyin', shots firing, mommas cryin, homicides. All the time!” Pop tells FADER over email. "And it's like the cycle never stops. This is a story that our culture is all too familiar with. I do this shit for my bro Saddi. I wasn’t a rapper. He was the rapper. His dream is going to continue through me. He inspired me to be a musician."

Watch "Rapid Fire" up above.

Poundsidepop’s “Rapid Fire” video is a nod to the realities of being young and black in America