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Blueface’s “Bleed It” video doesn’t miss a beat

Cole Bennett directs the L.A. rapper’s latest.

December 19, 2018

Blueface is one of the most divisive rappers in recent memory, but he's all over the internet, making the L.A. rapper a dominating force in the discussion surrounding modern rap (even Drake's chimed in). In another indication of his fast-rising standing, Blueface's new clip for "Bleed It" is directed by Lyrical Lemonade's Cole Bennett, the young hip-hop music video guru. It's Blueface, his friends, and a mop all cut together with datamosh-y special effects. Check it out above.

Blueface’s “Bleed It” video doesn’t miss a beat