unperfect are a new girl group from the U.K. Girl groups may be low in numbers in 2019 but unperfect come with the backing of their label, Xenomania, and the songwriting chops of Girls Aloud and Sugababes writer Brian Higgins. It's the British pop equivalent of a new royal baby.
The four-piece's debut single "Gots To Give The Girl" is a low-key and slyly catchy song that introduces the group, Chloe, Siobhan, Soipan and Tiah, as well as their laid-back sound. It's underpinned by a "better run run run run, look at what you've done done done done" hook and comes accompanied by a sunkissed video, premiering above.
Speaking to The FADER via email, unperfect said of the video: “We went out to LA over the summer and shot four music videos in four days. ‘Gots To Give The Girl’ was the first and the jetlag hit us HARD, at one point Chloe was literally asleep on the side of the highway! But we’re so happy with how it turned out - there’s no real story to it, just us lot hanging around LA, curving boys and having a laugh. It’s so chill and vibey, it matches the song perfectly.”
Thumbnail image courtesy of Rachael Wright.