Rah-C’s “Doja” video is a snack run from hell

The New York rapper is on a run and on the run in his latest music video.

May 22, 2019

Rah-C is a New York City rapper with a video for his new song "Doja" premiering today on The FADER. The day before the music video dropped, Rah-C tweeted about the clip's inspiration — it'll sound familiar if you had access to weed and transportation in your teens: "I wanted to bring back those senior year of high school vibes just hitting the gas station for snacks faded in the late night bc there wasn’t much else to do."

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Steve Spontak's video starts off following that common narrative with lots of druggy special effects to hit home the song's addled, despondent tone. Things get a bit ambiguous and darker at the end, but again, no less relatable if you've smoked enough. Watch above. "Doja" appears on Rah-C's album Dark Matter, out now.

Rah-C’s “Doja” video is a snack run from hell