Amsterdam-based brand Daily Paper always strives to put African stars in the forefront, recently partnering with Wizkid to release an exclusive Starboy collection. Now, the menswear company has partnered with some of Ghana's most daring emerging artists for its latest campaign, an ode to the country's fresh and flourishing music scene. Featuring King Promise, Joey B, Killbeatz, Kwamz + Flava and members from La Meme Gang RJZ, Spacey, Darko Vibes and kiddblackrapgod, each artist is fitted in the brand's SS19 Football jerseys.
"[In Ghana], there is an openness to explore new sounds, while daring and talented artists are navigating a shifting musical landscape thanks to their devotion and enthusiasm," the brand's head of culture Isaac Tremaine Kimbugwe explained about the campaign. "We are big fans of African music and been particularly in tune with Ghanaian Afrobeats, dancehall, and hiplife, and all of these artists are part of a new school of African artists who are cruising a shifting musical landscape on their own terms."
Shot by Lagos-born photographer TSE, the campaign provided another opportunity to speak to the dichotomy of unity and diversity on the continent. "It’s a continent filled with different countries that have different cultures, vibes, and multiple ideas are springing forth from each young generation in each of these countries," the photographer said. "I want to document our peculiarities, show the world we are one but we’re also our own elements."