Collard, a.k.a. south London, singer, songwriter and rapper Josh Collard, channels Childish Gambino and Outkast on his soulful and rich new single "Greyhound." The song is a highlight of the rising artist's debut album Unholy and comes with a video that deals with the mental strife that the end of an important relationship can put a person through.
Premiering above, via The FADER, the "Greyhound" video uses wild shooting techniques to replicate the inner workings of Collard's mind. Pacing around his apartment, he comes across an array of unsettling characters and must face up to his own internal dialogue.
Speaking to The FADER via email, Collard said: “The greyhound visual is a deep dive into my own mental war with love and relationships. My creative directors wanted to visualise the insanity and chaotic nature that a person in love can be exposed to and consumed by. The haunting individuals in the visual portray my forever present demons that warp and merge reality with my own thoughts”.
Collard's Unholy is out now.