Tonight at midnight, the music education non-profit Nvak will release its first single. "Love The Way You Feel," by the 18-year-old Armenian singer, songwriter, and producer Brunette (premiering above) is a humid pop song that wouldn't sound out of place on FM radio in the United States — and that's part of the point.
Tamar Kaprelian founded Nvak in 2015 after visiting the country to connect with her roots and representing her country in that year's Eurovision Song Contest. “While I was there, I noticed a vibrant, talented population who had little to no opportunity or encouragement to create original music and showcase their talent," Kaprelian says in a press release. "Moreover, due in part to years of political corruption, there was no way for young talent to get their music heard outside of the country’s borders.”
Now Nvak runs year-round mentorship and teaching programs in Armenia and Israel, and the charity is set to launch in Malawi later this year. Professors from schools like Berklee and the Clive Davis school teach classes in songwriting, music production, audio engineering, marketing, and PR, providing a hands-on learning experience for students whose talents might otherwise have gone unrecognized.
"Love The Way You Feel" is one of nine songs that were recorded and produced by Armenian and Israeli artists with the help of Nvak, and a new distribution deal with the Alternative Distribution Alliance will help take the songs across the world.
“I want young girls in Armenia to listen to my songs and to feel confident and empowered that they can also have a free voice,” Brunette says. "There isn’t a huge music business [in Armenia] and there are limited opportunities for young artists to be able to express themselves through their art. Nvak is a space where you can be free to express you.”