Toy company Hasbro purchases eOne for $4 billion, catalog includes albums by Wu-Tang, Tupac, and more

The company behind My Little Pony now owns the rights to albums by Snoop Dogg, The Diplomats, DJ Khaled, and many other hip-hop artists.

August 23, 2019
Toy company Hasbro purchases eOne for $4 billion, catalog includes albums by Wu-Tang, Tupac, and more (L) Wu-Tang Clan performs at the Hammerstein Ballroom in New York City. December 19 2001. (R) A My Little Pony doll. October 26 2007.   (L) Photo by Scott Gries/ImageDirect (R) photo by Matt Cardy/Getty Images)

Hasbro, the toy company behind properties like My Little Pony and Furby, has purchased the independent Canadian studio Entertainment One (or eOne) for $4 billion. eOne has released albums by many rappers and hip-hop groups — projects like 2002's Nu-Mixx Klazzics Vol. 2 by Tupac Shakur, DJ Khaled's 2010 project Victory, several compilation projects from the Wu-Tang Clan, and an assortment of solo and group projects from The Diplomats.

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Outside of music, eOne is home to many television brands, such as Peppa Pig and PJ Maskskids. These children's shows were the focus of the statement made by Brian Goldner, Hasbro chairman and chief executive officer: "The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP.”

Find a list of artists on Entertainment One's roster here.

Toy company Hasbro purchases eOne for $4 billion, catalog includes albums by Wu-Tang, Tupac, and more