British emcee Akheim Allen has fashioned himself to be someone who's addressed as "sir" instead of "hey, you" on his new song "SIR." In the B2 Creative-directed video for the hustler motivational song, Allen grinds his way from humble beginnings to something a little more lush. No longer sleeping on a basic couch, he goes to lounging with the beautiful women on high-end furniture. Even the whirling beat from producer O12 sounds and feels like a fast passage of time, simulating his arrival at a new upgraded lifestyle.
Thumbnail credit: Ivor Alice